VFILES caught up with Brooke and Charlotte for a day of tween revelry at the most TURNT UP party we’ve ever attended, tbh. If only adult parties were this dope.
We’re at WHITE Milano this week with the new VFILES Sport Plus and ASSK S/S 16 collections! The VFILES THIRD FLOOR is our brand, sales, and PR incubator for young fashion talents, and showroom director Ruth Gruca is in Milan to report on all the action.
We are proud to announce Brockhampton as the inaugural winner of VFILES LOUD, our talent incubation program featuring musicians sourced entirely from the VFILES community! The self proclaimed “All American Boyband” will receive a VFILES-directed music video which will premiere on MTV, as well as a debut party in mid-July 2015 in New York City to announce the release of an original track and video. Fool’s Gold Records will also release the winning artist’s single.
Just last month, artists from around the world submitted select tracks – either pop, electronic, R&B, rock, and hip-hop— via VFILES.com for consideration. Together, the VFILES editorial team in partnership with a prestigious panel of mentors, reviewed each submission and selected the winner based on three factors: marketability, sell-ability and creativity. Mentors who participated in the selection process include: Deputy Editorial Director of MTV, Richard Turley; Senior Director of Music and Talent Programing at MTV, Yomi Desalu; CEO of Fool’s Gold Records and globally recognized DJ, A-Trak; and celebrity stylist, Akeem Smith.
Because we had so many amazing entries for VFILES LOUD (500+), we will be hosting a monthly showcase featuring selections from that pool! Stay tuned for more info.
Our girl Justine Skye will be choosing one fan in LA and one fan in NYC for the chance to hang with her at the release party for her new EP, Emotionally Unavailable, as well as her fav VFILES Sport Plus bomber and a signed copy of the EP! Winners will be announced this Friday, June 19.
Shady Records’ Yelawolf goes back to his roots and mixes us up an Alabama staple: The Buttslide, a truly sinister cocktail not for the faint of stomach. Watch now, and follow Yelawolf on VFILES at yelawolf.vfiles.com!
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Check out exclusive photos from VFILES @ SXSW: THE ILLMORE featuring Future, Rae Sremmurd, Big Sean, Mike WiLL Made It, G-Eazy, DJ Drama, K Camp, and Trae Tha Truth. Vid comin’ soon!
Photos by Grant Waring