We’re at WHITE Milano this week with the new VFILES Sport Plus and ASSK S/S 16 collections! The VFILES THIRD FLOOR is our brand, sales, and PR incubator for young fashion talents, and showroom director Ruth Gruca is in Milan to report on all the action.

Be sure to follow the VFILES THIRD FLOOR on VFILES here, and follow our girl Ruth here for more in Milan.

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We are proud to announce Brockhampton as the inaugural winner of VFILES LOUD, our talent incubation program featuring musicians sourced entirely from the VFILES community! The self proclaimed “All American Boyband” will receive a VFILES-directed music video which will premiere on MTV, as well as a debut party in mid-July 2015 in New York City to announce the release of an original track and video. Fool’s Gold Records will also release the winning artist’s single.

Just last month, artists from around the world submitted select tracks – either pop, electronic, R&B, rock, and hip-hop— via VFILES.com for consideration. Together, the VFILES editorial team in partnership with a prestigious panel of mentors, reviewed each submission and selected the winner based on three factors: marketability, sell-ability and creativity. Mentors who participated in the selection process include: Deputy Editorial Director of MTV, Richard Turley; Senior Director of Music and Talent Programing at MTV, Yomi Desalu; CEO of Fool’s Gold Records and globally recognized DJ, A-Trak; and celebrity stylist, Akeem Smith.

Because we had so many amazing entries for VFILES LOUD (500+), we will be hosting a monthly showcase featuring selections from that pool! Stay tuned for more info.

Listen to Brockhampton and follow them on VFILES here!