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later today… stay tuned! #SODA

South SoHo is staying open late for our loyal customers

TONIGHT, South SoHo is staying open late for our loyal customers!
Thursday, November 15th, 5PM - 8PM

Join us for cocktails, music and a first look at our holiday collections.
One lucky customer will win $1,000 voucher!
Enter your name at any or all of the participating South SoHo stores to win.

Participating stores include: 
American Two Shot, Michele Varian, Reformation, Dunderdon, Orla Kiely, agnès b., VPL & VFILES

XTREME FASHION WEEK | Louis Vuitton S/S 2013

@xprincessbambix 

XTREME FASHION WEEK | Issey Miyake S/S 2013

 #VFILESVAULT   Best Runway Looks for HalloweenStill don’t have an idea for your Halloween attire? Here’s a good place to start. Gaultier Tribal. Thierry Mugler Cyber. Anna Sui Adult Baby. McQueen Zombie. Dior Pope. Search the vault for endless inspiration and ideas for your costume or click here to see some of our favorites. 

 #VFILESVAULT   Best Runway Looks for Halloween
Still don’t have an idea for your Halloween attire? Here’s a good place to start. Gaultier Tribal. Thierry Mugler Cyber. Anna Sui Adult Baby. McQueen Zombie. Dior Pope. Search the vault for endless inspiration and ideas for your costume or click here to see some of our favorites. 

XTREME FASHION WEEK | Mugler S/S 2013 

#VFILESVAULT | Joe’s #2

Few things are as perfectly ’90s as the second and final issue of Joe McKenna’s eponymous magazine, published in 1998. It features a mix of A-list fashion celebrities (Carolyn Bessette Kennedy, Anna Wintour), anemic models, and “real people”. Virtually every relevant photographer of the era contributed, including Mario Sorrenti, Steven Klein, David Sims and Juergen Teller. 

See the full issue of Joe’s #2 here, or if you’re not on VFILES yet, sign up at http://vfiles.com/.

XTREME FASHION WEEK | Eckhaus Latta S/S 2013

XTREME FASHION WEEK | Gerlan Jeans S/S 2013

XTREME FASHION WEEK | Patrik Ervell S/S 2013

XTREME FASHION WEEK | Hood By Air S/S 2013

NYFW #GIVESBACK

Prada’s below-the-waist focus was a symbolic expression of modernity and femininity, while Schiaparelli’s above-the-waist use of decorative detailing was a response to restaurant dressing in the heyday of 1930s café society. This #NYFW, it was all about the BACK. So don’t get left behind, #GIVEBACK, it’s the noble thing to do.

Y-3

Alexander Wang

Thom Browne

Gerlan Jeans

Helmut Lang

Ohne Titel

Siki Im

Prabal Gurung

XFW #NYFW

Imagine Elsa Klensch on 5-Hour Energy® with a camera strapped to her head — that’s Xtreme Fashion Week but with a cast of equally XTREME hosts: popstar Maluca Mala, fashion vlogger Marie Karlberg, and male model slash actor AJ English. The premise: strap on a Go-Pro™, shotgun a Monster™, grab a branded microphone, and GO! (to fashion shows). 

THEME BY PARTI